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01466nam a2200409Ia 4500 |
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EBC957645 |
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MiAaPQ |
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20200520144314.0 |
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110407s2012 enka sb 001 0 eng d |
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|z 2011013949
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|z 9780203802489
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|z 9780415665186
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|z 9780415665193
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|z 9781136627101
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|a (MiAaPQ)EBC957645
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|a (Au-PeEL)EBL957645
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|a (CaPaEBR)ebr10545481
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|a (CaONFJC)MIL761376
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|a (OCoLC)798533482
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.15
|b .R544 2012
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|a 658.8/27
|2 22
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|a Riezebos, H. J.,
|d 1960-
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245 |
1 |
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|a Positioning the brand
|h [electronic resource] :
|b an inside-out approach /
|c Rik Riezebos and Jaap van der Grinten.
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260 |
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|a Abingdon, Oxon ;
|a New York, NY :
|b Routledge,
|c 2012.
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300 |
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|a vi, 191 p. :
|b ill.
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504 |
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|a Includes bibliographical references (p. [177]-180) and index.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Product management.
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650 |
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0 |
|a Brand name products.
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650 |
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|a Branding (Marketing)
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655 |
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4 |
|a Electronic books.
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700 |
1 |
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|a Grinten, Jaap van der.
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710 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=957645
|z Click to View
|