Positioning the brand an inside-out approach /

Bibliographic Details
Main Author: Riezebos, H. J., 1960-
Corporate Author: ProQuest (Firm)
Other Authors: Grinten, Jaap van der.
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2012.
Subjects:
Online Access:Click to View
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100 1 |a Riezebos, H. J.,  |d 1960- 
245 1 0 |a Positioning the brand  |h [electronic resource] :  |b an inside-out approach /  |c Rik Riezebos and Jaap van der Grinten. 
260 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2012. 
300 |a vi, 191 p. :  |b ill. 
504 |a Includes bibliographical references (p. [177]-180) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Product management. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Grinten, Jaap van der. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=957645  |z Click to View