Positioning the brand an inside-out approach /
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2012.
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| Online Access: | Click to View |
| Physical Description: | vi, 191 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [177]-180) and index. |