Branding in governance and public management
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2012.
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| Series: | Routledge critical studies in public management ;
8. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.