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02092nam a2200445 a 4500 |
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EBC957536 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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110624s2012 nyua sb 001 0 eng d |
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|z 2011026118
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|z 0415885175 (hc alk. paper)
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|z 9780415885171
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|a 9781136504952 (electronic bk.)
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|a (MiAaPQ)EBC957536
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|a (Au-PeEL)EBL957536
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a JF1525.C59
|b E75 2012
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0 |
4 |
|a 352.7/48
|2 23
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| 100 |
1 |
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|a Eshuis, Jasper,
|d 1972-
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| 245 |
1 |
0 |
|a Branding in governance and public management
|h [electronic resource] /
|c Jasper Eshuis and Erik-Hans Klijn.
|
| 260 |
|
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|a New York :
|b Routledge,
|c 2012.
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| 300 |
|
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|a 176 p. :
|b ill.
|
| 490 |
1 |
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|a Routledge critical studies in public management ;
|v 8
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Communication in public administration.
|
| 650 |
|
0 |
|a Public relations and politics.
|
| 650 |
|
0 |
|a Government publicity.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Klijn, Erik-Hans.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Routledge critical studies in public management ;
|v 8.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=957536
|z Click to View
|
