Consumer-brand relationships insights for theory and practice /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Fournier, Susan., Breazeale, Michael, 1964-, Fetscherin, Marc.
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2012.
Subjects:
Online Access:Click to View
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245 0 0 |a Consumer-brand relationships  |h [electronic resource] :  |b insights for theory and practice /  |c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. 
260 |a London ;  |a New York :  |b Routledge,  |c 2012. 
300 |a xxvi, 424 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations. 
650 0 |a Relationship marketing  |x Research. 
655 4 |a Electronic books. 
700 1 |a Fournier, Susan. 
700 1 |a Breazeale, Michael,  |d 1964- 
700 1 |a Fetscherin, Marc. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=956891  |z Click to View