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01521nam a2200421Ia 4500 |
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EBC956891 |
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20200520144314.0 |
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110822s2012 enk sb 001 0 eng d |
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|z 2011033264
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|z 9780203128794
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|z 9780415783033
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|z 9780415783132
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|z 9781136470981
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|a (MiAaPQ)EBC956891
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|a (Au-PeEL)EBL956891
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|a (CaPaEBR)ebr10551290
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|a (CaONFJC)MIL379555
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|a (OCoLC)798532416
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.5
|b .C662 2012
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|a 658.8/343
|2 23
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|a Consumer-brand relationships
|h [electronic resource] :
|b insights for theory and practice /
|c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
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260 |
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|a London ;
|a New York :
|b Routledge,
|c 2012.
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300 |
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|a xxvi, 424 p.
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504 |
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|a Includes bibliographical references and index.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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0 |
|a Branding (Marketing)
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650 |
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|a Customer relations.
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650 |
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|a Relationship marketing
|x Research.
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655 |
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4 |
|a Electronic books.
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700 |
1 |
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|a Fournier, Susan.
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700 |
1 |
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|a Breazeale, Michael,
|d 1964-
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700 |
1 |
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|a Fetscherin, Marc.
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710 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=956891
|z Click to View
|