Description: Consumer-brand relationships

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Fournier, Susan., Breazeale, Michael, 1964-, Fetscherin, Marc.
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2012.
Subjects:	Branding (Marketing) Customer relations. Relationship marketing > Research. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xxvi, 424 p.
Bibliography:	Includes bibliographical references and index.