Toward a better understanding of the role of value in markets and marketing
Corporate Author: | |
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald,
2012.
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Edition: | 1st ed. |
Series: | Review of marketing research. Special issue,
v. 9 |
Subjects: | |
Online Access: | Click to View |
Physical Description: | xv, 252 p. : ill. |
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Bibliography: | Includes bibliographical references. |
ISBN: | 9781780529134 (electronic bk.) |
ISSN: | 1548-6435 ; |