APA Citation

ProQuest (Firm), Vargo, S. L., & Lusch, R. F. (2012). Toward a better understanding of the role of value in markets and marketing. Bingley, U.K.: Emerald.

Chicago Style Citation

ProQuest (Firm), Stephen L. Vargo, and Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing. Bingley, U.K.: Emerald, 2012.

MLA Citation

ProQuest (Firm), Stephen L. Vargo, and Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing. Bingley, U.K.: Emerald, 2012.

Warning: These citations may not always be 100% accurate.