Toward a better understanding of the role of value in markets and marketing

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Vargo, Stephen L., Lusch, Robert F.
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2012.
Edition:1st ed.
Series:Review of marketing research. Special issue, v. 9
Subjects:
Online Access:Click to View