Persuasive signs the semiotics of advertising /
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002.
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| Series: | Approaches to applied semiotics ;
4 |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xi, 193 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [175]-190) and index. |