Persuasive signs the semiotics of advertising /

Bibliographic Details
Main Author: Beasley, Ron, 1945-
Corporate Author: ProQuest (Firm)
Other Authors: Danesi, Marcel, 1946-
Format: Electronic eBook
Language:English
Published: Berlin ; New York : Mouton de Gruyter, 2002.
Series:Approaches to applied semiotics ; 4
Subjects:
Online Access:Click to View
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020 |z 3110173409 (cloth : alk. paper) 
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020 |z 9783110173406 
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082 0 4 |a 659.1/01/4  |2 21 
100 1 |a Beasley, Ron,  |d 1945- 
245 1 0 |a Persuasive signs  |h [electronic resource] :  |b the semiotics of advertising /  |c by Ron Beasley, Marcel Danesi. 
260 |a Berlin ;  |a New York :  |b Mouton de Gruyter,  |c 2002. 
300 |a xi, 193 p. :  |b ill. 
490 0 |a Approaches to applied semiotics ;  |v 4 
504 |a Includes bibliographical references (p. [175]-190) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Signs and symbols. 
650 0 |a Semiotics. 
655 4 |a Electronic books. 
700 1 |a Danesi, Marcel,  |d 1946- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=935796  |z Click to View