Table of Contents: Anime's media mix

Bibliographic Details
Main Author:	Steinberg, Marc, 1977-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Minneapolis : University of Minnesota Press, 2012.
Subjects:	Character merchandising > Japan. Character toys > Japan. Cartoon characters > Japan. Comic strip characters > Japan. Animated television programs > Japan > History and criticism. Animated films > Japan > History and criticism. Comic books, strips, etc. > Japan > History and criticism. Electronic books.
Online Access:	Click to View

Table of Contents:

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.