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Anime's media mix franchising toys and characters in Japan /

Bibliographic Details
Main Author: Steinberg, Marc, 1977-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Minneapolis : University of Minnesota Press, 2012.
Subjects:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Electronic books.
Online Access:Click to View
Description
Physical Description:xvii, 314 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780816680238 (electronic bk.)

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