Cover Image

Anime's media mix franchising toys and characters in Japan /

Bibliographic Details
Main Author: Steinberg, Marc, 1977-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Minneapolis : University of Minnesota Press, 2012.
Subjects:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Electronic books.
Online Access:Click to View
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020 |z 9780816675494 (hc alk. paper) 
020 |z 9780816675500 (pb alk. paper) 
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050 4 |a HF5415.17  |b .S74 2012 
082 0 4 |a 381/.45791453  |2 23 
100 1 |a Steinberg, Marc,  |d 1977- 
245 1 0 |a Anime's media mix  |h [electronic resource] :  |b franchising toys and characters in Japan /  |c Marc Steinberg. 
260 |a Minneapolis :  |b University of Minnesota Press,  |c 2012. 
300 |a xvii, 314 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Character merchandising  |z Japan. 
650 0 |a Character toys  |z Japan. 
650 0 |a Cartoon characters  |z Japan. 
650 0 |a Comic strip characters  |z Japan. 
650 0 |a Animated television programs  |z Japan  |x History and criticism. 
650 0 |a Animated films  |z Japan  |x History and criticism. 
650 0 |a Comic books, strips, etc.  |z Japan  |x History and criticism. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=902560  |z Click to View 

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