The value of arts for business
"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...
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| Format: | Electronic eBook |
| Language: | English |
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Cambridge ; New York :
Cambridge University Press,
2011.
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| Online Access: | Click to View |
Table of Contents:
- Machine generated contents note: Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.