The value of arts for business
"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...
| Main Author: | Schiuma, Giovanni. |
|---|---|
| Corporate Author: | ProQuest (Firm) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2011.
|
| Subjects: | |
| Online Access: | Click to View |
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