The value of arts for business

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

Full description

Bibliographic Details
Main Author: Schiuma, Giovanni.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2011.
Subjects:
Online Access:Click to View