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02934nam a2200457 i 4500 |
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EBC7104482 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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160513s2016 njua ob 001 0 eng|d |
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|a 9781119217176
|q (electronic bk.)
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|a 9781119217183
|q (electronic bk.)
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|z 9781119217138
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|z 9781119217138 (pbk.)
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|a (MiAaPQ)EBC7104482
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|a (Au-PeEL)EBL7104482
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|a (OCoLC)1347027574
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a HF5415.13
|b .M255 2016
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0 |
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|a 658.8/02
|2 23
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| 100 |
1 |
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|a McDonald, Malcolm,
|e author.
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| 245 |
1 |
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|a Marketing plans :
|b how to prepare them, how to profit from them /
|c Malcolm McDonald, Hugh Wilson.
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| 250 |
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|a Eighth edition.
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| 264 |
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1 |
|a Hoboken :
|b Wiley,
|c 2016.
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| 300 |
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|a 1 online resource (643 pages) :
|b color illustrations
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 500 |
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|a Revised edition of the authors' Marketing plans, 2011.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
|
0 |
|a Marketing
|x Planning.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Wilson, Hugh,
|d 1962-
|e author.
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| 776 |
0 |
8 |
|i Print version:
|a McDonald, Malcolm.
|t Marketing plans : how to prepare them, how to profit from them.
|d Hoboken : Wiley, 2016
|z 9781119217138
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| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=7104482
|z Click to View
|
