APA Citation

McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to profit from them (Eighth edition.). Hoboken: Wiley.

Chicago Style Citation

McDonald, Malcolm,, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit From Them. Eighth edition. Hoboken: Wiley, 2016.

MLA Citation

McDonald, Malcolm,, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit From Them. Eighth edition. Hoboken: Wiley, 2016.

Warning: These citations may not always be 100% accurate.