Marketing plans : how to prepare them, how to profit from them /

Bibliographic Details
Main Authors: McDonald, Malcolm, (Author), Wilson, Hugh, 1962- (Author)
Format: eBook
Language:English
Published: Hoboken : Wiley, 2016.
Edition:Eighth edition.
Subjects:
Online Access:Click to View
Description
Item Description:Revised edition of the authors' Marketing plans, 2011.
Physical Description:1 online resource (643 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119217176
9781119217183