Marketing plans : how to prepare them, how to profit from them /
Main Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Hoboken :
Wiley,
2016.
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Edition: | Eighth edition. |
Subjects: | |
Online Access: | Click to View |
Item Description: | Revised edition of the authors' Marketing plans, 2011. |
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Physical Description: | 1 online resource (643 pages) : color illustrations |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781119217176 9781119217183 |