Marketing and public relations for museums, galleries, cultural and heritage attractions
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon [U.K.] ; New York, N.Y. :
Routledge,
2011.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Marketing and PR principles for the twenty-first century
- pt. 2. From theory into practice
- pt. 3. Research and resources.