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|z 2010050822
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|z 0415610451 (hardback)
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|z 041561046X (pbk.)
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|z 9780415610469 (pbk. : alk. paper)
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|z 9780415610452
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|a 0203813758 (electronic bk.)
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|a AM121
|b .F74 2011
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|a 069/.068
|2 22
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| 100 |
1 |
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|a French, Ylva.
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| 245 |
1 |
0 |
|a Marketing and public relations for museums, galleries, cultural and heritage attractions
|h [electronic resource] /
|c Ylva French and Sue Runyard.
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| 250 |
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|a 1st ed.
|
| 260 |
|
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|a Abingdon, Oxon [U.K.] ;
|a New York, N.Y. :
|b Routledge,
|c 2011.
|
| 300 |
|
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|a xviii, 365 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Museums
|x Marketing.
|
| 650 |
|
0 |
|a Museums
|x Public relations.
|
| 650 |
|
0 |
|a Arts
|x Marketing.
|
| 650 |
|
0 |
|a Arts
|x Public relations.
|
| 650 |
|
0 |
|a Cultural property
|x Marketing.
|
| 650 |
|
0 |
|a Cultural property
|x Public relations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Runyard, Sue.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=710110
|z Click to View
|
