Description: Marketing and public relations for museums, galleries, cultural and heritage attractions

Bibliographic Details
Main Author:	French, Ylva.
Corporate Author:	ProQuest (Firm)
Other Authors:	Runyard, Sue.
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.
Edition:	1st ed.
Subjects:	Museums > Marketing. Museums > Public relations. Arts > Marketing. Arts > Public relations. Cultural property > Marketing. Cultural property > Public relations. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xviii, 365 p. : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	0203813758 (electronic bk.) 9780203813751 (electronic bk.)