The marketer's handbook reassessing marketing techniques for modern business /

Bibliographic Details
Main Author: Young, Laurie, 1955-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K : Wiley, 2011.
Subjects:
Online Access:Click to View
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100 1 |a Young, Laurie,  |d 1955- 
245 1 4 |a The marketer's handbook  |h [electronic resource] :  |b reassessing marketing techniques for modern business /  |c Laurie Young. 
260 |a Chichester, West Sussex, U.K :  |b Wiley,  |c 2011. 
300 |a xix, 494 p. :  |b ill. 
504 |a Includes bibliographical references(p. [469]-477) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Industrial management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=697612  |z Click to View