The marketer's handbook reassessing marketing techniques for modern business /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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| Online Access: | Click to View |
| Physical Description: | xix, 494 p. : ill. |
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| Bibliography: | Includes bibliographical references(p. [469]-477) and index. |