Brand aid shopping well to save the world /
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| Format: | Electronic eBook |
| Language: | English |
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Minneapolis [Minn.] :
University of Minnesota Press,
c2011.
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| Online Access: | Click to View |
Table of Contents:
- Introduction: RED and the reinvention of international aid
- Band aid to brand aid: celebrity experts and expert celebrities
- The rock man's burden: fair vanity and virtual salvation
- Saving Africa: AIDS and the rebranding of aid
- Hard commerce: corporate social responsibility for distant others
- Doing good by shopping well: the rise of "causumer" culture
- Conclusion: celebrities, consumers, and everyone else.