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Brand aid shopping well to save the world /

Bibliographic Details
Main Author: Richey, Lisa Ann.
Corporate Author: ProQuest (Firm)
Other Authors: Ponte, Stefano.
Format: Electronic eBook
Language:English
Published: Minneapolis [Minn.] : University of Minnesota Press, c2011.
Subjects:
Economic assistance > Developing countries.
Celebrities > Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) > Social aspects.
Consumption (Economics) > Social aspects.
Electronic books.
Online Access:Click to View
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020 |z 9780816665457 (hc : alk. paper) 
020 |z 9780816665464 (pb : alk. paper) 
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050 4 |a HC60  |b .R482 2011 
082 0 4 |a 361.2/6  |2 22 
100 1 |a Richey, Lisa Ann. 
245 1 0 |a Brand aid  |h [electronic resource] :  |b shopping well to save the world /  |c Lisa Ann Richey and Stefano Ponte. 
260 |a Minneapolis [Minn.] :  |b University of Minnesota Press,  |c c2011. 
300 |a xv, 253 p. :  |b ill. 
500 |a "A Quadrant Book." 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Economic assistance  |z Developing countries. 
650 0 |a Celebrities  |x Political activity. 
650 0 |a Social entrepreneurship. 
650 0 |a Social responsibility of business. 
650 0 |a Branding (Marketing)  |x Social aspects. 
650 0 |a Consumption (Economics)  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Ponte, Stefano. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=678664  |z Click to View 

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