Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«.
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| Format: | eBook |
| Language: | German |
| Published: |
Bielefeld :
transcript,
2020.
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| Edition: | 1st ed. |
| Series: | Edition Kulturwissenschaft
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (314 pages) |
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| ISBN: | 9783839449080 |