Cover Image

Direct Selling : A Global and Social Business Model.

Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation...

Full description

Bibliographic Details
Main Author: Cochran, Sara L.
Other Authors: Coughlan, Anne T., Crittenden, Victoria L., Crittenden, William F., Ferrell, Linda K., Ferrell, O. C., Luce, W. Alan., Peterson, Robert A.
Format: eBook
Language:English
Published: New York : Business Expert Press, 2021.
Edition:1st ed.
Series:Studien Zum Physik- und Chemielernen Series
Subjects:
Direct marketing.
Direct selling.
Electronic books.
Online Access:Click to View
Table of Contents:
  • Cover
  • Halftitle
  • Title
  • Copyright
  • Description
  • Contents
  • Testimonials
  • Foreword
  • Acknowledgments
  • Introduction
  • Chapter 1: Entrepreneurial Underpinnings of Direct Selling
  • Chapter 2: Direct Selling-From Camels to Cyberspace
  • Chapter 3: Direct Selling Distributor Compensation Plans
  • Chapter 4: Ethics and Compliance in Direct Selling
  • Chapter 5: Direct Selling in the Global Marketplace
  • Chapter 6: On the Benefits of Direct Selling
  • Chapter 7: Opportunities and Challenges in Direct Selling
  • About the Authors
  • Index
  • Adpage
  • Backcover.

Similar Items