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03099nam a22005293i 4500 |
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|a 658.872
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| 100 |
1 |
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|a Cochran, Sara L.
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| 245 |
1 |
0 |
|a Direct Selling :
|b A Global and Social Business Model.
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| 250 |
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|a 1st ed.
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| 264 |
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1 |
|a New York :
|b Business Expert Press,
|c 2021.
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| 264 |
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4 |
|c Ã2021.
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| 300 |
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|a 1 online resource (176 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Studien Zum Physik- und Chemielernen Series
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| 505 |
0 |
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|a Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: Entrepreneurial Underpinnings of Direct Selling -- Chapter 2: Direct Selling-From Camels to Cyberspace -- Chapter 3: Direct Selling Distributor Compensation Plans -- Chapter 4: Ethics and Compliance in Direct Selling -- Chapter 5: Direct Selling in the Global Marketplace -- Chapter 6: On the Benefits of Direct Selling -- Chapter 7: Opportunities and Challenges in Direct Selling -- About the Authors -- Index -- Adpage -- Backcover.
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| 520 |
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|a Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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0 |
|a Direct marketing.
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| 650 |
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0 |
|a Direct selling.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Coughlan, Anne T.
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| 700 |
1 |
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|a Crittenden, Victoria L.
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| 700 |
1 |
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|a Crittenden, William F.
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| 700 |
1 |
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|a Ferrell, Linda K.
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| 700 |
1 |
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|a Ferrell, O. C.
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| 700 |
1 |
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|a Luce, W. Alan.
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| 700 |
1 |
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|a Peterson, Robert A.
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| 776 |
0 |
8 |
|i Print version:
|a Cochran, Sara L.
|t Direct Selling
|d New York : Business Expert Press,c2021
|z 9781637421130
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| 797 |
2 |
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|a ProQuest (Firm)
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| 830 |
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0 |
|a Studien Zum Physik- und Chemielernen Series
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6719258
|z Click to View
|
