Direct Selling : A Global and Social Business Model.

Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation...

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Bibliographic Details
Main Author: Cochran, Sara L.
Other Authors: Coughlan, Anne T., Crittenden, Victoria L., Crittenden, William F., Ferrell, Linda K., Ferrell, O. C., Luce, W. Alan., Peterson, Robert A.
Format: eBook
Language:English
Published: New York : Business Expert Press, 2021.
Edition:1st ed.
Series:Studien Zum Physik- und Chemielernen Series
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Online Access:Click to View
Description
Summary:Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Physical Description:1 online resource (176 pages)
ISBN:9781637421147