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ROI of $ocial media how to improve the return on your social marketing investment /

Bibliographic Details
Main Author: Powell, Guy R.
Corporate Author: ProQuest (Firm)
Other Authors: Groves, Steven., Dimos, Jerry.
Format: Electronic eBook
Language:English
Published: Singapore : John Wiley & Sons (Asia), c2011.
Subjects:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
Electronic books.
Online Access:Click to View
Table of Contents:
  • section 1. Getting started with social media ROI
  • section 2. The media engagement framework
  • section 3. Practical applications of social media ROI
  • section 4. Where does social media go from here?

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