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ROI of $ocial media how to improve the return on your social marketing investment /

Bibliographic Details
Main Author: Powell, Guy R.
Corporate Author: ProQuest (Firm)
Other Authors: Groves, Steven., Dimos, Jerry.
Format: Electronic eBook
Language:English
Published: Singapore : John Wiley & Sons (Asia), c2011.
Subjects:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
Electronic books.
Online Access:Click to View
Description
Physical Description:xxv, 289 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780470827437 (electronic bk.)
9780470827444 (electronic bk.)

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