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ROI of $ocial media how to improve the return on your social marketing investment /

Bibliographic Details
Main Author: Powell, Guy R.
Corporate Author: ProQuest (Firm)
Other Authors: Groves, Steven., Dimos, Jerry.
Format: Electronic eBook
Language:English
Published: Singapore : John Wiley & Sons (Asia), c2011.
Subjects:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
Electronic books.
Online Access:Click to View
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050 4 |a HF5415.1265  |b .P69 2011 
082 0 4 |a 658.802  |2 22 
100 1 |a Powell, Guy R. 
245 1 0 |a ROI of $ocial media  |h [electronic resource] :  |b how to improve the return on your social marketing investment /  |c Guy Powell, Steven Groves, Jerry Dimos. 
246 3 |a ROI of social media 
246 3 |a Return of investment of social media 
260 |a Singapore :  |b John Wiley & Sons (Asia),  |c c2011. 
300 |a xxv, 289 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Online social networks  |x Economic aspects. 
650 0 |a Social marketing. 
655 4 |a Electronic books. 
700 1 |a Groves, Steven. 
700 1 |a Dimos, Jerry. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=661670  |z Click to View 

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