The brutal truth about Asian branding and how to break the vicious cycle

Bibliographic Details
Main Author: Baladi, Joseph.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Singapore : Wiley, 2011.
Subjects:
Online Access:Click to View
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100 1 |a Baladi, Joseph. 
245 1 4 |a The brutal truth about Asian branding and how to break the vicious cycle  |h [electronic resource] /  |c Joseph Baladi. 
260 |a Singapore :  |b Wiley,  |c 2011. 
300 |a viii, 280 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |z Asia. 
650 0 |a Branding (Marketing)  |z Asia. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=661661  |z Click to View