The brutal truth about Asian branding and how to break the vicious cycle
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Wiley,
2011.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | viii, 280 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470826508 (electronic bk.) 9780470826492 (electronic bk.) |