Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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| Corporate Author: | |
| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2008.
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| Online Access: | Click to View |
| Item Description: | Cover title. |
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| Physical Description: | v, 97 p. : col. ill. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783836608725 (electronic bk.) |