J., T. S. (2008). Methods for assessing brand value: A comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model. Hamburg: Diplomica Verlag.
Chicago Style CitationJ., Tatiana Soto. Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Hamburg: Diplomica Verlag, 2008.
MLA CitationJ., Tatiana Soto. Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Hamburg: Diplomica Verlag, 2008.
Warning: These citations may not always be 100% accurate.