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01426nam a2200361 a 4500 |
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EBC616809 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
| 007 |
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110802s2008 gw ad sbm 000 0 eng d |
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|z 9783836658720
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|a 9783836608725 (electronic bk.)
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|a (MiAaPQ)EBC616809
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|a (Au-PeEL)EBL616809
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|a (CaPaEBR)ebr10483075
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|a (OCoLC)694343273
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD69.B7
|b J7 2008
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| 100 |
1 |
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|a J., Tatiana Soto.
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| 245 |
1 |
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|a Methods for assessing brand value
|h [electronic resource] :
|b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
|c Tatiana Soto J.
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| 260 |
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|a Hamburg :
|b Diplomica Verlag,
|c 2008.
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| 300 |
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|a v, 97 p. :
|b col. ill.
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| 500 |
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|a Cover title.
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| 502 |
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|a Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007.
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| 504 |
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|a Includes bibliographical references.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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0 |
|a Brand name products
|x Valuation.
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| 650 |
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0 |
|a Corporate image.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=616809
|z Click to View
|
