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01339nam a2200385Ia 4500 |
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EBC588942 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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100312s2010 nju sb 001 0 eng d |
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|z 2010010869
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|z 9780470580141 (hardback)
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|a (MiAaPQ)EBC588942
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|a (Au-PeEL)EBL588942
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|a (CaPaEBR)ebr10412476
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|a (CaONFJC)MIL277334
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|a (OCoLC)665042268
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415
|b .K4443 2010
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| 082 |
0 |
4 |
|a 658.8
|2 22
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| 245 |
0 |
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|a Kellogg on marketing
|h [electronic resource] /
|c edited by Alice Tybout, Bobby J. Calder.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken, NJ :
|b Wiley,
|c 2010.
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| 300 |
|
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|a xix, 426 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Industrial management.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Tybout, Alice M.
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| 700 |
1 |
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|a Calder, Bobby J.
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| 710 |
2 |
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|a J.L. Kellogg Graduate School of Management.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=588942
|z Click to View
|