Kellogg on marketing

Bibliographic Details
Corporate Authors: J.L. Kellogg Graduate School of Management., ProQuest (Firm)
Other Authors: Tybout, Alice M., Calder, Bobby J.
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, 2010.
Edition:2nd ed.
Subjects:
Online Access:Click to View
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245 0 0 |a Kellogg on marketing  |h [electronic resource] /  |c edited by Alice Tybout, Bobby J. Calder. 
250 |a 2nd ed. 
260 |a Hoboken, NJ :  |b Wiley,  |c 2010. 
300 |a xix, 426 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Industrial management. 
655 4 |a Electronic books. 
700 1 |a Tybout, Alice M. 
700 1 |a Calder, Bobby J. 
710 2 |a J.L. Kellogg Graduate School of Management. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=588942  |z Click to View