APA Citation

J.L. Kellogg Graduate School of Management., ProQuest (Firm), Tybout, A. M., & Calder, B. J. (2010). Kellogg on marketing (2nd ed.). Hoboken, NJ: Wiley.

Chicago Style Citation

J.L. Kellogg Graduate School of Management., ProQuest (Firm), Alice M. Tybout, and Bobby J. Calder. Kellogg On Marketing. 2nd ed. Hoboken, NJ: Wiley, 2010.

MLA Citation

J.L. Kellogg Graduate School of Management., ProQuest (Firm), Alice M. Tybout, and Bobby J. Calder. Kellogg On Marketing. 2nd ed. Hoboken, NJ: Wiley, 2010.

Warning: These citations may not always be 100% accurate.