Description: Kellogg on marketing

Bibliographic Details
Corporate Authors:	J.L. Kellogg Graduate School of Management., ProQuest (Firm)
Other Authors:	Tybout, Alice M., Calder, Bobby J.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2010.
Edition:	2nd ed.
Subjects:	Marketing. Industrial management. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xix, 426 p.
Bibliography:	Includes bibliographical references and index.