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Augmented customer strategy : CRM in the digital age /

Bibliographic Details
Other Authors: N'Goala, Gilles, (Editor), Pez-Perard, Virginie, (Editor), Prim-Allaz, Isabelle, (Editor)
Format: eBook
Language:English
Published: London : John Wiley & Sons, Incorporated, [2019]
Subjects:
Customer relations > Management.
Customer relations > Management > Data processing.
Electronic books.
Online Access:Click to View
Description
Physical Description:1 online resource (331 pages)
ISBN:9781119618249 (e-book)

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