APA Citation

N'Goala, G., Pez-Perard, V., & Prim-Allaz, I. (2019). Augmented customer strategy: CRM in the digital age. London: John Wiley & Sons, Incorporated.

Chicago Style Citation

N'Goala, Gilles,, Virginie Pez-Perard, and Isabelle Prim-Allaz. Augmented Customer Strategy: CRM in the Digital Age. London: John Wiley & Sons, Incorporated, 2019.

MLA Citation

N'Goala, Gilles,, Virginie Pez-Perard, and Isabelle Prim-Allaz. Augmented Customer Strategy: CRM in the Digital Age. London: John Wiley & Sons, Incorporated, 2019.

Warning: These citations may not always be 100% accurate.