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20191030193359.0 |
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100204s2011 nyu sb 001 0 eng |
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|z 2010004242
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|z 9780415471176 (hardback)
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|z 9780415471176
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|z 0415471176 (hardback)
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|z 9780415471183 (pbk.)
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|z 0415471184 (pbk.)
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|a 9780203846544 (electronic bk.)
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|a (OCoLC)670411093
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD59
|b .D347 2011
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1 |
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|a Daymon, Christine.
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0 |
|a Qualitative research methods in public relations and marketing communications
|h [electronic resource] /
|c Christine Daymon and Immy Holloway.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York, NY :
|b Routledge,
|c 2011.
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| 300 |
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|a xi, 397 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Corporations
|x Public relations
|x Research
|x Methodology.
|
| 650 |
|
0 |
|a Public relations
|x Research
|x Methodology.
|
| 650 |
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0 |
|a Marketing research
|x Methodology.
|
| 650 |
|
0 |
|a Qualitative research.
|
| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Holloway, Immy.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=574487
|z Click to View
|
