Description: Qualitative research methods in public relations and marketing communications

Bibliographic Details
Main Author:	Daymon, Christine.
Corporate Author:	ProQuest (Firm)
Other Authors:	Holloway, Immy.
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Routledge, 2011.
Edition:	2nd ed.
Subjects:	Corporations > Public relations > Research > Methodology. Public relations > Research > Methodology. Marketing research > Methodology. Qualitative research. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xi, 397 p.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780203846544 (electronic bk.) 0203846540 (electronic bk.)