APA Citation

Daymon, C., & Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). New York, NY: Routledge.

Chicago Style Citation

Daymon, Christine., and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. New York, NY: Routledge, 2011.

MLA Citation

Daymon, Christine., and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. New York, NY: Routledge, 2011.

Warning: These citations may not always be 100% accurate.