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01734nam a2200445 i 4500 |
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EBC5741223 |
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MiAaPQ |
| 005 |
20200520144314.0 |
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m o d | |
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cr cnu|||||||| |
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190411s2019 nju o 001 0 eng d |
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|z 9781119533184
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|a 9781119533283
|q (electronic bk.)
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|a 9781119533290
|q (electronic bk.)
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|a (MiAaPQ)EBC5741223
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|a (Au-PeEL)EBL5741223
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|a (OCoLC)1077575702
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD69.B7
|b .K455 2019
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0 |
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|a 658.8/27
|2 23
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| 245 |
0 |
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|a Kellogg on branding in a hyper-connected world /
|c edited by Alice M. Tybout, Tim Calkins.
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| 264 |
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|a Hoboken, New Jersey :
|b Wiley,
|c [2019]
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| 264 |
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|c 2019
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| 300 |
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|a 1 online resource (369 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Brand name products.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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|a Internet marketing.
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| 650 |
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|a Customer relations
|x Management.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Tybout, Alice M.,
|e editor.
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| 700 |
1 |
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|a Calkins, Tim,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t Kellogg on branding in a hyper-connected world.
|d Hoboken, New Jersey : Wiley, c2019
|h 369 pages
|z 9781119533184
|w (DLC) 2018057398
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5741223
|z Click to View
|
