Tybout, A. M., & Calkins, T. (2019). Kellogg on branding in a hyper-connected world. Hoboken, New Jersey: Wiley.
Chicago Style CitationTybout, Alice M.,, and Tim Calkins. Kellogg On Branding in a Hyper-connected World. Hoboken, New Jersey: Wiley, 2019.
MLA CitationTybout, Alice M.,, and Tim Calkins. Kellogg On Branding in a Hyper-connected World. Hoboken, New Jersey: Wiley, 2019.
Warning: These citations may not always be 100% accurate.