Description: Kellogg on branding in a hyper-connected world /

Bibliographic Details
Other Authors:	Tybout, Alice M., (Editor), Calkins, Tim, (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2019]
Subjects:	Brand name products. Branding (Marketing) Internet marketing. Customer relations > Management. Electronic books.
Online Access:	Click to View